| Sunday, February 5th |
| 8:30am-3pm |
Brand Marketers Only Breakfast & Meeting |
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| 1-8pm |
Summit Registration Desk Open |
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| 4:30-5:30pm |
Media Presentations (Brand Marketers Only) |
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| 6-9pm |
Super Bowl Party / Opening Cocktail/Networking Reception |
Sponsored by:
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| Monday, February 6th: Opening Day |
| 7am-5pm |
Wi Fi Lounge |
Sponsored by:
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| 7:30-8:30am |
Sponsored Media Presentation & Breakfast
(Brand Marketers Only) |
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| 7:45-8:30am |
Industry Breakfast for Sellers Presentation
Alex Hooshmand, Director, Product Management, Right Media, Inc. |
Sponsored by:
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| 8:30-8:45am |
Transition/Networking Break |
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| 8:45-9am |
Welcome Remarks
Rick Parkhill, President, iMedia Communications |
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| 9-9:45am |
Keynote: "Convergence Culture: Consumer Participation and Branded Entertainment"
Henry Jenkins III, DeFlorz Professor of Humanities and Director of Comparative Media Studies, Massachusetts Institute of Technology
Henry Jenkins III, the DeFlorz Professor of Humanities and Director of MIT Comparative Media Studies, has spent his career studying media and the way people incorporate it into their lives. He is the principle investigator for the MIT-Microsoft Games-to-Teach project, which is examining the educational potential of computer and video games. He is one of the founders and directors of The Education Arcade. He writes two monthly columns "The Digital Renaissance" for Technology Review Online and "Applied Game Theory" for Computer Games magazine. His books include “Hop on Pop: The Politics and Pleasures of Popular Culture,” and “Convergence Culture: Where Old and New Media Intersect.” |
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| 9:45-10:10am |
Insight Presentation: "Search: How to Brand?"
Ron Belanger, Senior Director of Global Advertiser Strategy and Development, Yahoo! Search Marketing |
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| 10:10-10:25am |
Transition/Networking Break |
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| 10:25-10:30am |
Transition Remarks
Rebecca Weeks, Content Director, iMedia Summits |
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| 10:30-11:15am |
Panel Presentation: "The Future of Media Planning: Art or Science?"
Moderator: Jim Meskauskas, Media Strategies Editor, iMediaConnection
Andrea Fernández De Córdova, Director of Sales and Business Development, KMR Group
Ayala Cohen, Partner, Strategic Planning, Mediaedge:cia
Mary Carpenter, EVP, Chief Strategy Officer, SMG's GM Planworks |
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| 11:15am-12:15pm |
Working Group Discussions
Session A: Targeting: Contextual & Behavioral - Striking a Balance
Amy Auerbach, Vice President, Group Account Director, Media Contacts
Session B: Cause-Based Marketing
Susan Schroeter, Director of Corporate Partnerships & Alliances, UNICEF
Session C: Multicultural Marketing
Prentice Parrish, Sr. Manager, Multicultural Marketing, Verizon
Anne Howard, Director of Online Services, La Agencia De Orcí |
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| 12:15pm |
Boxed Lunches/Recreation Activities
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Sponsored by:
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| 6:30-7:30pm |
Cocktail/Networking Reception |
Sponsored by:
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| 7:30-9:30pm |
Dinner |
Sponsored by:
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| 9:30-11:30pm |
Party Reception |
Sponsored by:
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| Tuesday , February 7th |
| 7am-5pm |
WiFi Lounge |
Sponsored by:
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| 7:30-8:30am |
Sponsored Media Presentation & Breakfast
(Brand Marketers Only) |
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| 7:45-8:30am |
Industry Breakfast for Sellers
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| 8:30-8:45am |
Networking/Transition Break |
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| 8:45-8:50am |
Opening Remarks
Brad Berens, Executive Editor, iMedia Communications, Inc.
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| 8:50-10:00am |
Keynote Interviews: "Media Without Borders: How the world’s great media organizations are transforming themselves on the web.”
Interviewer: Doug Weaver, President, Upstream Group |
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| 8:50-9:30 |
Larry Kramer, President, CBS Digital Media |
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| 9:30-10:00 |
Caroline Little, CEO & Publisher, Washingtonpost.Newsweek Interactive |
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| 10:00-10:10am |
Refreshment/Networking Break |
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| 10:10-10:40am |
Case Study Presentation: Integrated Marketing
Gay Gaddis, CEO, T3 (The Think Tank) |
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| 10:40-11:15am |
Creative Presentation: Video Best Practices
Mark Naples, Managing Director, WIT Strategy |
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| 11:15am-12:15pm |
Working Group Discussions
Session D: Podcasting & iPod Videos
Ron Bloom, CEO, PodShow
Dave Chase, Partner, Altus Alliance
Session E: Interactive in High Gear: Lessons from Automotive Marketers
Dennis Galbraith, Sr. Director, Internet Studies and Marketing Solutions, JD Power & Associates
David Harris, E-Business Database and Marketing Manager, American Suzuki Corp.
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|
| 12:15-1:45pm |
Luncheon/Networking |
Sponsored by:
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| 1:45-2:15pm |
“Loyalty Marketing"
Matt Heinz, Senior Director of Marketing, HouseValues
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| 2:15-3:00pm |
Summit Feedback Session
(Brand Marketers only)
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| 3:00-5:00pm |
WiFi Reception
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Sponsored by:
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| 6:30-7:30pm |
Cocktail/Networking Reception |
Sponsored by:
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| 7:30-9:30pm |
Dinner |
Sponsored by:
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| 9:30-11:30pm |
After-Dinner Reception |
Sponsored by:
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| Wednesday, February 8th |
| 7:45-8:45am |
Networking Breakfast |
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| 8:45-9:15am |
Presentation of Summit Feedback |
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| 9:15-9:30am |
Town Hall Forum
Brad Berens, Executive Editor, iMedia Communications, Inc. |
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| 9:30am |
Closing Remarks
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