By Doug Edwards Published October 13, 2011
In this excerpt from the book "I'm Feeling Lucky," former Google employee Doug Edwards dishes on the company's unconventional take on marketing.
By Rob Rose Published August 25, 2010
Old Spice's humorous YouTube series is a smash, but this was no overnight success. Here's how the brand and its agency set themselves up for a viral victory.
By Justin Choi Published July 06, 2010
People in online forums are highly receptive to product messages. See how one electronics manufacturer tapped into this opportunity to target influential automotive enthusiasts.
By Jeannie Fratoni Published June 08, 2010
See how the new Souplantation.com engaged its loyal customers, increased gift card sales, and drove tremendous gains in the company's social media following.
By Reid Carr Published March 30, 2010
A global software company used a mobile scavenger hunt to engage SXSW participants. Here's what the company learned when it comes to the benefits -- and limitations -- of using QR codes.
By Karen Macumber Published February 01, 2010
Most brands are exploring digital media, but some hesitate to truly take the plunge. See what happened when one company decided to invest the entirety of its marketing budget in making online connections.
By Jeremy Hollister Published January 27, 2010
Although QR codes are widely accepted as a marketing tool in Japan, they have yet to catch on in the U.S. See how early adopter Kidrobot used this technology to make a connection.
By Craig Brown Published October 27, 2009
If you think jumping into social media is tricky enough, try doing it in two languages. See how one company tackled the challenge.
By James Wisdom Published October 13, 2009
The Aflac Duck is the first and only spokesduck on Facebook, but it wasn't an easy task getting him there. Find out how the brand turned a mascot with a one word vocabulary into a social media success.
By Ken Davenport Published September 29, 2009
Does the idea of building relationships with your customers and making money while doing it sound too good to be true? Here's how one entrepreneur pulled it off.
By Chris Warner Published July 01, 2009
Marketing is all about forging relationships, both with a brand and among users. See how one company engaged potential customers -- without breaking the bank.
By Adam Kleinberg Published May 29, 2009
College students are an elusive bunch. See how Adobe engaged this audience with an innovative social media experience.
By Brad Berens Published September 07, 2005
As we wind up iMedia's first "open source marketing campaign," Doug Schumacher, Emma Brownell and Brad Berens chat about what we learned.
By Doug Schumacher Published September 01, 2005
The second round of Flash versus GIF gives the same results as the first; again, GIF outperforms the Flash ad in clickthrough rates.
By Doug Schumacher Published August 29, 2005
We revisit the Flash vs. GIF test, this time using more relevant animation.
By Doug Schumacher and Ari Bluman Published August 25, 2005
Ari Bluman reports that optimization provided a lift to the Sugarshots campaign, and he explains how optimization can work for you.
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1 A social media planner's guide to pleasing the boss
2 5 hot new jobs for digital marketers
3 Digital marketing's 4 biggest disappointments
4 5 big SEO changes you might have missed
5 8 tips for launching an effective paid Facebook campaign
