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10 hilarious digital media parodies

By Chloe Della Costa Published May 07, 2013

If you can't see the value in great satire, you're missing out. Here are the best and funniest spoofs and parodies that resonate with digital marketers.

9 outrageous bribes received by agencies

By Chloe Della Costa Published April 10, 2013

Agencies receive all sorts of gifts, incentives, or straight-up bribes from vendors courting their business. Here are the hilarious (and sometimes shocking) stories of nine marketers' most memorable presents.

4 small agencies that scored big clients

By Tricia Despres Published February 25, 2013

Bigger isn't always better. Here's how boutique shops scored impressive clients in 2012 -- and how they plan to do it again this year.

Why there's no sexism problem in digital

By Dimple Thakkar Published September 04, 2012

Despite an abundance of resources, the topic of women facing discrimination in the tech and digital world doesn't seem to change or go away. Read one CEO's take on the problem.

How to make a splash at your new job

By Julie Roehm Published April 20, 2012

Taking on a new job can make you feel unsure or less confident. Read on for advice on making a difference in a new company, a new industry, or a new position.

An insider's look at the power of influence marketing

By Mark W. Schaefer Published April 10, 2012

In this excerpt from "Return On Influence," author and business consultant Mark W. Schaefer discusses the new rules of online influence.

An inside look at Google's approach to marketing

By Doug Edwards Published October 13, 2011

In this excerpt from the book "I'm Feeling Lucky," former Google employee Doug Edwards dishes on the company's unconventional take on marketing.

3 things you don't know about Old Spice's success

By Rob Rose Published August 25, 2010

Old Spice's humorous YouTube series is a smash, but this was no overnight success. Here's how the brand and its agency set themselves up for a viral victory.

Case study: A 60% CTR and still counting

By Justin Choi Published July 06, 2010

People in online forums are highly receptive to product messages. See how one electronics manufacturer tapped into this opportunity to target influential automotive enthusiasts.

Case study: How a site redesign doubled returning visitors

By Jeannie Fratoni Published June 08, 2010

See how the new Souplantation.com engaged its loyal customers, increased gift card sales, and drove tremendous gains in the company's social media following.

Case study: The benefits and pitfalls of QR codes

By Reid Carr Published March 30, 2010

A global software company used a mobile scavenger hunt to engage SXSW participants. Here's what the company learned when it comes to the benefits -- and limitations -- of using QR codes.

Case study: The brand that went 100% digital

By Karen Macumber Published February 01, 2010

Most brands are exploring digital media, but some hesitate to truly take the plunge. See what happened when one company decided to invest the entirety of its marketing budget in making online connections.

Case study: Successful engagement with emerging technology

By Jeremy Hollister Published January 27, 2010

Although QR codes are widely accepted as a marketing tool in Japan, they have yet to catch on in the U.S. See how early adopter Kidrobot used this technology to make a connection.

Case study: A success story in bilingual social media

By Craig Brown Published October 27, 2009

If you think jumping into social media is tricky enough, try doing it in two languages. See how one company tackled the challenge.

Case study: A marketing icon's Facebook journey

By James Wisdom Published October 13, 2009

The Aflac Duck is the first and only spokesduck on Facebook, but it wasn't an easy task getting him there. Find out how the brand turned a mascot with a one word vocabulary into a social media success.

Monetizing a niche social network

By Ken Davenport Published September 29, 2009

Does the idea of building relationships with your customers and making money while doing it sound too good to be true? Here's how one entrepreneur pulled it off.