Doug Edwards

An inside look at Google's approach to marketing

In this excerpt from the book "I'm Feeling Lucky," former Google employee Doug Edwards dishes on the company's unconventional take on marketing.

Rob Rose

3 things you don't know about Old Spice's success

Old Spice's humorous YouTube series is a smash, but this was no overnight success. Here's how the brand and its agency set themselves up for a viral victory.

Justin Choi

Case study: A 60% CTR and still counting

People in online forums are highly receptive to product messages. See how one electronics manufacturer tapped into this opportunity to target influential automotive enthusiasts.

Jeannie Fratoni

Case study: How a site redesign doubled returning visitors

See how the new Souplantation.com engaged its loyal customers, increased gift card sales, and drove tremendous gains in the company's social media following.

Reid Carr

Case study: The benefits and pitfalls of QR codes

A global software company used a mobile scavenger hunt to engage SXSW participants. Here's what the company learned when it comes to the benefits -- and limitations -- of using QR codes.

Karen Macumber

Case study: The brand that went 100% digital

Most brands are exploring digital media, but some hesitate to truly take the plunge. See what happened when one company decided to invest the entirety of its marketing budget in making online connections.

Jeremy Hollister

Case study: Successful engagement with emerging technology

Although QR codes are widely accepted as a marketing tool in Japan, they have yet to catch on in the U.S. See how early adopter Kidrobot used this technology to make a connection.

Craig Brown

Case study: A success story in bilingual social media

If you think jumping into social media is tricky enough, try doing it in two languages. See how one company tackled the challenge.

James Wisdom

Case study: A marketing icon's Facebook journey

The Aflac Duck is the first and only spokesduck on Facebook, but it wasn't an easy task getting him there. Find out how the brand turned a mascot with a one word vocabulary into a social media success.

Ken Davenport

Monetizing a niche social network

Does the idea of building relationships with your customers and making money while doing it sound too good to be true? Here's how one entrepreneur pulled it off.

Chris Warner

Case study: An affordable way to build a social community

Marketing is all about forging relationships, both with a brand and among users. See how one company engaged potential customers -- without breaking the bank.

Adam Kleinberg

Case study: A Facebook campaign that connected

College students are an elusive bunch. See how Adobe engaged this audience with an innovative social media experience.

Brad Berens

Looking Back at Sugarshots

As we wind up iMedia's first "open source marketing campaign," Doug Schumacher, Emma Brownell and Brad Berens chat about what we learned.

Doug Schumacher

Sugarshots Results: Flash's 2nd Chance

The second round of Flash versus GIF gives the same results as the first; again, GIF outperforms the Flash ad in clickthrough rates.

Doug Schumacher

Sugarshots Test: Flash's 2nd Chance

We revisit the Flash vs. GIF test, this time using more relevant animation.

Doug Schumacher and Ari Bluman

Sugarshots Results: Optimization

Ari Bluman reports that optimization provided a lift to the Sugarshots campaign, and he explains how optimization can work for you.