Dan Hill

How facial coding unlocks consumer intentions

Marketers are constantly seeking opportunities to examine consumers' true reactions. Here's a selection of excerpts from "On-Emotion: Salvaging Market Research."

Drew Hubbard

The most immature brands in marketing

Fart jokes and other silliness have their place in marketing and advertising, but they can also go horribly wrong. Let's take a look at the brands that are winning and failing in this realm.

Chloe Della Costa

10 hilarious digital media parodies

If you can't see the value in great satire, you're missing out. Here are the best and funniest spoofs and parodies that resonate with digital marketers.

Chloe Della Costa

9 outrageous bribes received by agencies

Agencies receive all sorts of gifts, incentives, or straight-up bribes from vendors courting their business. Here are the hilarious (and sometimes shocking) stories of nine marketers' most memorable presents.

Tricia Despres

4 small agencies that scored big clients

Bigger isn't always better. Here's how boutique shops scored impressive clients in 2012 -- and how they plan to do it again this year.

Dimple Thakkar

Why there's no sexism problem in digital

Despite an abundance of resources, the topic of women facing discrimination in the tech and digital world doesn't seem to change or go away. Read one CEO's take on the problem.

Julie Roehm

How to make a splash at your new job

Taking on a new job can make you feel unsure or less confident. Read on for advice on making a difference in a new company, a new industry, or a new position.

Mark W. Schaefer

An insider's look at the power of influence marketing

In this excerpt from "Return On Influence," author and business consultant Mark W. Schaefer discusses the new rules of online influence.

Doug Edwards

An inside look at Google's approach to marketing

In this excerpt from the book "I'm Feeling Lucky," former Google employee Doug Edwards dishes on the company's unconventional take on marketing.

Rob Rose

3 things you don't know about Old Spice's success

Old Spice's humorous YouTube series is a smash, but this was no overnight success. Here's how the brand and its agency set themselves up for a viral victory.

Justin Choi

Case study: A 60% CTR and still counting

People in online forums are highly receptive to product messages. See how one electronics manufacturer tapped into this opportunity to target influential automotive enthusiasts.

Jeannie Fratoni

Case study: How a site redesign doubled returning visitors

See how the new Souplantation.com engaged its loyal customers, increased gift card sales, and drove tremendous gains in the company's social media following.

Reid Carr

Case study: The benefits and pitfalls of QR codes

A global software company used a mobile scavenger hunt to engage SXSW participants. Here's what the company learned when it comes to the benefits -- and limitations -- of using QR codes.

Karen Macumber

Case study: The brand that went 100% digital

Most brands are exploring digital media, but some hesitate to truly take the plunge. See what happened when one company decided to invest the entirety of its marketing budget in making online connections.

Jeremy Hollister

Case study: Successful engagement with emerging technology

Although QR codes are widely accepted as a marketing tool in Japan, they have yet to catch on in the U.S. See how early adopter Kidrobot used this technology to make a connection.

Craig Brown

Case study: A success story in bilingual social media

If you think jumping into social media is tricky enough, try doing it in two languages. See how one company tackled the challenge.