iMedia Mobile Site

It's easy. Free. On the go.

Be sure to check it out

iMedia Community tweets

verticals

Spam and Pharma Marketing

August 22, 2006

eMarketer reports that pharmaceutical companies are the biggest spam culprits, above porn and gambling properties.

Pharmaceutical messages are among the most pervasive spam consumers receive. A recent "Spam Personality" survey by Reflexion Network Solutions showed that 97.4 percent of respondents said they received spam advertising medications, slightly more than shopping, body enhancements, pornography and gambling spam. The survey showed that people receive between 50 and 200 emails every day, and 20 percent of the 157 respondents said that one-half to three-quarters of their incoming email was spam. Given that some respondents had an average of 3.2 active email addresses, that's a lot of spam to delete.

eMarketer is the "first place to look" for market research information related to the internet, e-business, and online marketing. Contact eMarketer directly.

ad:tech San Francisco

April 19 - 21, 2010 | San Francisco, California

ad:tech San Francisco

KEYNOTE SPEAKER

Kristi VandenBosch Kristi VandenBosch, CEO, Publicis & Hal Riney


EXHIBITORS

FOX NetworksFOX Networks

PlentyOfFishPlentyOfFish

LyrisLyris

NielsenNielsen

Register More Details

Agency Summit

May 16-19, 2010, 2010 | Austin, Texas

iMedia Brand Summit

KEYNOTE SPEAKER

Lisa Donahue Lisa Donahue, CEO, Starcom USA


 
PAST ATTENDEES INCLUDE

RazorfishMedia Director

StarcomDigital Director, Coca Cola

AKQAGroup Media Director

DeutschVP, Digital Media Director

Invitation

MOST POPULAR
Advertisement