Undertone Networks scores some serious capital, plus other interactive industry hires, partnerships, launches and announcements.
Adify announced Widget Share, a tool for publishers to syndicate content of any type via widgets.
Azoogle.com announced that it has changed its corporate name to Epic Advertising, creating a single brand for its now fully integrated performance marketing businesses and services.
Catalyst, the firm launched by John Durham and Cory Treffiletti, is rolling out a new emerging media buying service that will provide planning and buying expertise for online video, mobile, social media, widgets and gaming.
Center Line announced that it has appointed Jared Sabater to the newly created position of director of new business strategy.
ContextWeb, a contextual advertising company, announced that Michael J. Kelly has joined the company as a senior advisor to the board of directors.
CraveOnline announced the appointment of former Fox Interactive Media veterans Derek Rudd and Varvara Althouse to the CraveOnline sales team.
Geary Interactive has acquired Fathom Online, a San Francisco search marketing company.
Hydra Network has promoted Chris Pink to lead its sales team and hired Susan McGregor as its newest performance media consultant.
MediaFLO USA, a wholly owned subsidiary of Qualcomm Inc., announced two additions to its senior management team. Jonathan Barzilay has joined MediaFLO USA as SVP of programming and advertising, and Matt Milne has joined as SVP of sales and marketing.
Navic Networks announced that its Admira media placement system is now compatible with the interactive capabilities that allow advertisers to more accurately tailor their messages to specific audiences, generate highly qualified customer leads and collect usage data to measure a campaign's effectiveness.
NetShelter Technology Media announced that it has hired Bret Hennington for the newly created position of regional sales director for San Francisco.
Publicis Groupe announced the rebranding of Solutions, the India and Singapore-based marketing services arm of Publicis Groupe, as Solutions | Digitas. The strategic development marks the next step in the international deployment of the Digitas global network.
Reactrix Systems announced the appointment of Lauren de la Fuente as VP of brand solutions and marketing.
Resolution Media, a search marketing strategy and integration firm, and a unit of Omnicom Media Group, announced that David Gould has been named president.
Traffic Dude has announced a long-term partnership with ExpressPro, a leading search marketing agency offering paid inclusion advertising services on search engines. The unified businesses, operating under the Traffic Dude brand, will offer the most comprehensive range of media buying/traffic purchase options and related traffic management services.
Undertone Networks, a premium online advertising network, announced that it has received a strategic investment from JMI Equity.
Editor's note: We list the companies and people alphabetically according to what company hires what person or another company. Our weekly column is always looking for announcements, so please email them to mediamotions@imediaconnection.com.
Michael Estrin is an associate editor, iMediaConnection.