Summer is here and that can only mean one thing in the mobile arena: a new iPhone has come on to the scene. Apple beat all expectations last weekend and sold more than one million units of the third-generation of its game-changing mobile phone. Hundreds of thousands more will surely be sold in the coming days and weeks.
With a vastly improved operating system launched just days before the iPhone 3G S hit store shelves, marketers have an array of new opportunities to consider for future targeting campaigns.
Apple says the "S" stands for speed, and it couldn't be more on the mark.
The iPhone 3G S is built for wireless network speeds up to 7.2 megabits per second, but perhaps even more important for marketers is the fact that its processing power and storage capacity have both been doubled. The leap in processing power alone has been compared to the jolt the PC world was handed when the first gigahertz processors began selling in droves at more affordable prices.
The improved performance of the iPhone along with AT&T's plans to upgrade its data network this year will enable marketers to add more video and multimedia to their campaigns.
To get an idea of just how much faster things load in the web browser on the new iPhone, check out this video that compares the web rendering speeds of the iPhone 3G S and the iPhone 3G side-by-side.
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