There are plenty of reasons -- all of them bad -- why not to integrate, but here are the pressing reasons why you should do it:
Tip: Understand why you are integrating, and determine what the potential return and benefits are from the effort.
Next: What you can do today
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1 9 Facebook hacks that will blow your mind
2 The most meaningless (and hilarious) job titles on LinkedIn
3 How fraud is disrupting the ad industry
4 5 marketing tools you're using too much
5 7 stupid mistakes brands make as publishers