There are plenty of reasons -- all of them bad -- why not to integrate, but here are the pressing reasons why you should do it:
Tip: Understand why you are integrating, and determine what the potential return and benefits are from the effort.
Next: What you can do today
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1 The best social media campaigns of 2013
2 The most meaningless (and hilarious) job titles on LinkedIn
3 6 signs your agency is dying
4 5 requirements for a sustainable career in marketing
5 6 social media network updates that you missed