There are significant challenges to achieving marketing integration, but there are exciting opportunities as well! In addition to the channels we know, plenty of new formats and marketing channels burst onto the scene on what seems to be a daily basis.
The whys in marketing don't change that much across marketing channels, but questions like how, what and which do. These include how much (budget), what specific channel strategy, as well as which supporting tactics and implementation.
If you remain focused on the core driving forces of your marketing programs -- while remaining open to new ideas -- you just might find a way, for one example, to make a blog integrate with your annual report.
An excellent example of an integrated marketing program was showcased at the most recent iMedia Agency summit. In case you missed it, check it out here.
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