Media Motion: For the Record

Editor's note: We list the companies and people alphabetically according to what company hires what person or another company. Our weekly column is always looking for announcements, so please email them to roger@imediaconnection.com

Accipiter Solutions, Inc. announced that it has signed Fisher Communications as an ad trafficking customer. Fisher Communications delivers third-party rich media campaigns, Flash, and video, as well as text links and standard image ads.

Alltel, a wireless network, and AtomEntertainment Inc. announced a new contest on the AtomFilms' website (www.atomfilms.com) calling on consumers to submit original short films. The contest invites wireless phone users to submit video clips, filmed on their wireless handset.

BlackFoot announced the completion of $2.5 million in Series A financing. Canaan Partners and Draper Richards led the financing with participation from private investors.

Ingenio announced its first reseller partnership agreement with LEADS.com, a subscription-based online advertising service dedicated to helping businesses reach local customers online.

Oddcast has secured $4 million series D financing from Union Square Ventures, a New York-based venture capital firm.

Refinery announced that CEO Andrew Sullivan is assuming a progressive new role, Founder. In this position, Sullivan is dedicated to guiding Refinery strategy, servicing clients and expanding the impressive portfolio that he has built.

Reuters and The NASDAQ Stock Market announced a unique sales alliance that will leverage the combined power of their outdoor advertising electronic displays in Times Square in New York City.

SpecificMEDIA, an online media network and audience targeting company, announced the close of its first round of venture financing. The $10 million Series A round was led by Enterprise Partners Venture Capital and includes Shepherd Ventures. SpecificMEDIA was represented by Montgomery & Co., LLC in the transaction. The funding will be used to expand marketing and sales efforts, including the addition of sales offices in key U.S. media markets and to further deploy SpecificMEDIA's user targeting technologies.

Vendare and Netblue have signed an agreement to merge the two companies. The merger creates a leader in performance-driven online advertising, delivering extensive, multi-channel distribution and flexible, comprehensive marketing solutions for advertisers and publishers. The merger is subject to stockholder approval, which is expected to be obtained in early July.

 

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