Hitwise tracks searches relating to celebrity baby photographs that were recently published in People magazine.

The birth of Brad Pitt's and Angelina Jolie's baby girl, Shiloh Nouvel Jolie-Pitt, on May 27, 2006, not surprisingly spurred a flurry of internet searches for more information and photographs. According to Hitwise data based on a U.S. sample of 10 million U.S. internet users, the search term "shiloh" saw a 200 percent rise in searches (week ending 6/10/06 versus week ending 6/3/06) as web surfers searched for pictures. Suri Cruise, the daughter of Tom Cruise and Katie Holmes, was born on April 18, 2006 and spurred a similar increase in searches. However, search term data shows that public interest in baby Suri was significantly smaller than interest in baby Shiloh: the share of searches containing the word 'shiloh' for the week ending 6/10/06 was four times greater than the share of searches containing the word 'suri' during its peak (week ending 4/22/06). The term 'shiloh' was contained in 40 percent of the top-20 search terms sending visits to the People magazine website for the week ending June 10, 2006. The E! Online website received 5.48 percent of visits versus the 3.45 percent of visits that the People website received for the week ending June 10, 2006.

Hitwise is the world's leading online competitive intelligence service. Each day, Hitwise monitors how more than 25 million internet users interact with over 500,000 websites across 160 industry categories. By monitoring more people, more websites, more often, Hitwise provides marketers with timely and actionable marketing insights on how their online presence compares to competitive websites.  Companies use this information to maximize the return on their online investment, in efforts such as search marketing, affiliate programs, online advertising, visitor segmentation, content development and lead generation. Hitwise collects internet usage information via a combination of ISP data partnerships and opt-in mega panels, and complies with local and international privacy legislation as audited by PricewaterhouseCoopers. Founded in 1997, Hitwise is a privately held company, headquartered in New York City and operates in the US, UK, Australia, New Zealand, Hong Kong and Singapore.