From the ad:tech session "Kick Ass Creative: SF-Style" with Tim Smith, founder, Intelevision.

Leading "Left Coast" creative directors present a cross section of their recent work for multiple clients. The strategy behind each campaign, with the related pieces that supported the work, will be showcased. Learn from these CDs what comes first, the idea or the technology; how they make their decisions about creative execution; and what customer insights informed the spark of the ideas. This is the place to see the latest examples of rich creative.

Note: Our podcast theme was written by Derek K. Miller. Visit him online at penmachine.com.

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Speaker(s): Tim Smith, Founder, Intelevision

Format: 59:52, 28.0 MB, MP3