From the ad:tech session, "BtoB Search Marketing Best Practices in Demand Generation and Brand Building," with Martin E. Laetsch of Intel Corporation, Crispin Sheridan of SAP and Dema Zlotin of Silicon Space.

From promoting awareness at the top of the funnel, to generating leads and transactions at the bottom, search marketing offers B2B marketers a flexible, cost-effective vehicle to reach business buyers and influencers. Come learn the best practices that Google B2B marketers use to organize, plan, budget, execute and measure search efforts. Leave with a top five list of things you can do now to improve your organization's success with search.

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Speaker(s): Martin E. Laetsch, Manager, Worldwide Search, Intel Corporation; Crispin Sheridan, Director, Online Marketing, SAP; Dema Zlotin, President, Silicon Space (SEM)

Format: 1:02:23, 22.2 MB, MP3