From the ad:tech session, "Click Fraud Debate" with Jessie Stricchiola, President, Alchemist Media, Inc.

Get a deep understanding of click fraud. Learn how it happens, and how it can affect both your search and affiliate programs; what the money flow looks like; how you can identify and fight click fraud and if it’s an issue or a “non-issue” drummed up by the drama queens of the digital marketing world.

Note: Our podcast theme was written by Derek K. Miller. Visit him online at penmachine.com.

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Speaker(s): Jessie Stricchiola, President, Alchemist Media, Inc. ; Tom Cuthbert, President and CEO, Click Forensics, Inc.; Lori Weiman, Director, KeywordMax; Vincent Granville, PH.D., CTO, Authenticlick

Format: 1:06:40, 31.4 MB, MP3