Cari Weissberg sits down with iMedia Managing Editor Mario Sgambelluri to discuss how she helped one of her clients, Johnson & Johnson, use podcasts to target their teens. But not every emerging platform is right for each client. And what about media-savvy teens who use these emerging platforms? Weissberg explains her success with J&J and how she found the right emerging media platform mix for her client.
Show notes:
02:18: Podcasting in my favorite emerging media platform
03:41: You can't force the brand on teens through podcasts
05:00: Johnson & Johnson podcasting campaign success
07:00: Is there an emerging platform for every client?
Our podcast theme was written by Derek K. Miller. Visit him online at penmachine.com.
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Speaker(s): Mario Sgambelluri, Managing Editor, iMedia Communications, Inc.; Cari Weissberg, VP, Group Media Director, Universal McCann Interactive
Format:
18:34, 8.76 MB, MP3
