The search engine advertising industry has grown so quickly there has been little time to deal with issues that arise, much less regulate them. So, at the present moment shutting down click fraud farms in Kazakhstan -- if they even exist -- or stopping competitors from executing fraudulent click initiatives is unlikely.
Another way of saying this is simply that there has been little activity by industry groups in acknowledging or acting on click fraud.
Search providers like Google and Yahoo have been forthcoming about their general attempts to prevent fraudulent traffic. However, these search providers keep their specific fraud detection technologies secret, ostensibly to make things more difficult for click fraud perpetrators.
Many unhappy advertisers have taken matters into their own hands and initiated litigation against search providers. Still other third parties have endeavored to create forums for advertisers to voice concerns and share best practices.
Regulation in the space is inevitable given the growing concerns over click fraud.
Learn more about click fraud:
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