From the ad:tech session "Video Now, How and Wow" with panelists from Discovery Communications, EVB, Maven Networks and Deep Focus.

Video is being manipulated in some amazing ways by marketers, their clever agencies and some innovative new technology companies. If the internet wants TV's budget, then video is the bridge to that pot of gold. Hear case studies with metrics and ROI details including Discovery Communications' online video spokesperson utilized in the DiscoveryStore.com for Mother's Day gift ideas. 

Note: Our podcast theme was written by Derek K. Miller. Visit him online at penmachine.com.

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Speaker(s): Pamela Parker, ClickZ; Kathy Greif, DiscoveryStore.com, Discovery Communications, Inc.; Jason Zada, EVB; Rebecca Paoletti, Maven Networks, Inc.; Sara Francis, Deep Focus

Format: 59:48, 28.0 MB, MP3