From the ad:tech session "Workshop: Scientific Approaches to Multivariate Testing" with Josh Manion, CEO, Stratigent.

During this interactive workshop you will establish a foundation of knowledge that will enable you to begin the process of conducting controlled experiments on your website, landing pages, email or online marketing campaigns. This workshop is designed to empower you to choose the best method for your goals. Grab a big note pad. The following topics will be covered:

• Hypothesis formulation
• Sample size determination based on confidence level required
• Implementation pros/cons among various single and multi-variable techniques
• A/B testing, ABA, sequential analysis
• Taguchi methods of experimentation

This interactive session will focus on developing real-world hypotheses and formulating appropriate testing methodologies for your unique needs. 

Note: Our podcast theme was written by Derek K. Miller. Visit him online at penmachine.com.

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Speaker(s): David Hutchinson, SVP, Business Development, Program Partners, Inc. (introduction); Josh Manion, CEO, Stratigent LLC

Format: 1:05:42, 22.6 MB, MP3