Searches on the term "Britney Spears" increased 117 percent after recent TV appearances.
Britney Spears recently appeared on NBC's show, "Dateline" and according to Hitwise data based on a U.S. sample of 10 million U.S. internet users, the search term "britney spears" has seen an increase in volume of searches by 117 percent (week ending 6/17/06 versus week ending 5/27/06). The most popular search terms containing the term "britney spears" for the week ending June 17, included "britney spears" garnering 33.8 percent of traffic, followed by "britney spears tattoos" with 3.04 percent of visits and "britney spears lyrics" with 1.27 percent. Rounding out the top-five searches included "britney spears pictures" and "britney spears interview" receiving 1.22 percent and .85 percent of visits respectively. The increased attention of late has also translated into a higher volume of searches, as the term "britney spears" received the largest amount of visits compared to "jessica simpson" and "christina aguilera" for the week ending June 17, 2006.
Hitwise is the world's leading online competitive intelligence service. Each day, Hitwise monitors how more than 25 million Internet users interact with over 500,000 websites across 160 industry categories. By monitoring more people, more websites, more often, Hitwise provides marketers with timely and actionable marketing insights on how their online presence compares to competitive websites. Companies use this information to maximize the return on their online investment, in efforts such as search marketing, affiliate programs, online advertising, visitor segmentation, content development and lead generation. Hitwise collects Internet usage information via a combination of ISP data partnerships and opt-in mega panels, and complies with local and international privacy legislation as audited by PricewaterhouseCoopers. Founded in 1997, Hitwise is a privately held company, headquartered in New York City and operates in the US, UK, Australia, New Zealand, Hong Kong and Singapore.