You can get lost wading through MSN’s extensive directory-- there are literally tens of thousands of pages of content. Some major categories include:
Travel
Includes City Guides, Hotel Deals, Maps & Directions, Local Traffic, Travel and Air Tickets. Click on Hotel Deals, for example, and you’ll go immediately to Expedia.com.
Finances
Examples of links include Hot Stocks, Buy a House, Money, Retiring and Starting a Family. With Buy a House you can find a home with Realtor.com, get info on rentals, insurance, loans and financing, even search for foreclosure properties.
News & Sports
Has links to MSNBC, Sports by Fox Sports, Slate Magazine and Weather.
Other players include:
Travel: Travelocity, Orbitz, Hotels.com Finances: CBS MarketWatch, Yahoo Finance News & Sports: CNN, Yahoo, Reuters
What this could mean for marketers
MSN's extensive reach is ripe for marketers' picking. With hundreds of millions of users gravitating to the site each month, there are myriad marketing opportunities. The key is determining which category is best for your product and/or service.
With MSN Travel, marketers can sponsor a destination guide package, use run of site ad offerings, or target messages on particular site areas. MSN Travel accepts standard targeting and rich media options.
CNBC on MSN Money can help marketers target users who are making important decisions about their finances. Opportunities include banner, button, rectangle, skyscraper and textlink ads, as well as sponsorships.
With content from NBC, Newsweek, BusinessWeek, the Washington Post, Forbes and more, MSNBC engages its audience with streaming video, polls and live votes, chats and message boards. And that engagement carries over to advertising.
MSN, one of the largest online properties, and Fox Sports on MSN, the leader in online sports reporting, are combining to deliver comprehensive sports coverage for users on the internet. An example of a current marketing opportunity is a 2006 World Cup Game sponsorship package.
Next: MSN's ad buying tools
