Podcast: Emerging vs. Traditional Media

This interview with Amanda Seaford, West Coast director, OMD Digital, was recorded at the iMedia Breakthrough Summit in Lake Las Vegas earlier this year.

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Mario Sgambelluri, managing editor, iMedia Connection

Amanda Seaford, West Coast director, OMD Digital

Show notes:

01:15 There is much growth in the emerging media industry
02:00 Sometimes more resources are needed for online than for traditional campaigns
03:04 Where is the industry with all the emerging software solutions and tools?
04:00 The gaming industry is the most interesting area of emerging media
06:40 How do you match clients with the right emerging media?
08:40 Smart media agencies are in the emerging space
12:45 How to extend the brand and keep the consumer engaged

17:26, 8.21 MB, MP3