Data show that sites dedicated to the draft draw a highly sought-after young male audience.
When the NBA season ended weeks ago for most teams, many fans shifted their attention to the NBA Draft -- held on June 28 at Madison Square Garden in New York -- looking to the internet as their source of information, analysis and off-season rumors.
The top site on the internet dedicated exclusively to the NBA Draft is NBADraft.net, which offers a comprehensive mock draft, player profiles and links to draft coverage. The profile of visitors to the site reflects a highly targeted segment of young males-- a much sought-after, yet oftentimes difficult-to-reach segment.
- Visitors to the site are overwhelmingly male (85 percent), and skew toward the younger demographics. Specifically, those between the ages of 12 and 17 are 117 percent more likely to visit the site than the average internet user, while those 18 to 24 are 205 percent more likely to do so.
- Visitors to NBADraft.net show above average tendencies to visit several online categories, including Online Trading (410 percent more likely than average), Online Gambling (303 percent more likely) and Religion (302 percent more likely). They also exhibit a high tendency to visit sports- and entertainment-related categories.
- The sites most likely to be visited among NBADraft.net visitors include PalTalk (CI - Composition Index* = 3,012), SportingBet PLC (CI = 2,979) and AMC Entertainment (CI = 2,972). This means that this audience is about 30 times more likely than the average internet user to visit these sites.
- Regional demographic splits appear to correspond with areas where teams with rabid fan bases have high draft picks. People in the Pacific region showed the highest relative likelihood of visiting the site (111 percent more likely than average), as the Portland Trailblazers, who owned the worst record in the NBA this past season, grabbed the fourth pick in the draft. New England also showed high visitation (88 percent more likely than average), with the Boston Celtics owning the seventh pick in the draft.
| Top Categories Among Visitors to NBADraft.net Ranked by Composition Index May 2006 Total U.S. - Home, Work, and University Locations | ||||||||||||||||||||||
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| Source: comScore Media Metrix |
| Top Sites Among Visitors to NBADraft.net (Based on Top 1000 Internet Properties) Ranked by Composition Index May 2006 Total U.S. - Home, Work, and University Locations | ||||||||||||||||||||||
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| Source: comScore Media Metrix |
| Demographic Profile of Visitors to NBADraft.net Percent Composition of Unique Visitors & Composition Index May 2006 Total U.S. - Home, Work, and University Locations | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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| Source: comScore Media Metrix |
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