From the ad:tech session "TV 2.0 Overview" with Points North Group's Peter Storck and writer Daisy Whitney.

From high-def to DVRs to on-demand to TiVo to Sling to interactivity, television is being catapulted by technology into a whole new world where it can be consumed anytime, anywhere and on any device. Our TV 2.0 experts will delve into the theory and research behind consumers' new TV consumption habits. What are the next-generation ways of consuming television? Who are the vendors in the space? How are viewers watching TV now and how will it look in the future and what are their attitudes towards new forms of TV?

Note: Our podcast theme was written by Derek K. Miller. Visit him online at penmachine.com.

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Speaker(s): Andrew Moskowitz, President and Director of Sales, ICON Advertising Solutions (introduction); Peter Storck, President and Founder, Points North Group; Daisy Whitney, Contributing Writer, TV Week, Advertising Age and Media Magazine

Format: 1:02:46, 21.7 MB, MP3