From the ad:tech session "Mobile Marketing Ecosystem: Framing the Market and the Value Chain" with John Hadl and Robert Tercek.

Mobile marketing has an amazing and overwhelming array of vertical segments including common short codes (integral to the SMS experience in the United States), mobile storefronts, mobile advertising, including brand banners, offer-based opportunities and short-code based advertising, premium SMS, interactive TV voting, content downloads (ringtones, wallpapers, games, et cetera), mobile couponing, loyalty programs, mobile TV/mobisodes, mobile search, chat, viral marketing, mobile sweepstakes, iRadio, TXT2Screen, podcasting, gaming, P2P (mBlox, m365), IVR, WAP and Txt N' Win. And I'll bet we forgot something even in this exhaustive list!

All this goodness can be reduced to four key areas if we look at it through the lens of a marketing pro: access web, see TV/video, sweeps via SMS and mobile content as premiums to drive sales.

Our two amazing speakers will walk you through the ecosystem, review all the players and tell you how to apply these companies' capabilities to your marketing needs in a one-hour, data-rich session.

Note: Our podcast theme was written by Derek K. Miller. Visit him online at penmachine.com.

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Speaker(s): Laura Marriott, Executive Director, Mobile Marketing Association (introduction); John Hadl, Managing Director, Quigley Simpson Interactive; Robert Tercek, Co-Founder, Multimedia Networks

Format: 1:02:02, 21.3 MB, MP3