From the Amelia Island breakout session, "Agency/Client/Publisher Relationships," with Doug Weaver.

Today's environment is a tough landscape for interactive sales and agency executives. New sellers and business development teams enter the market with improved services everyday. Marketer needs are higher level and more complex. Understanding these needs then acting on them requires time, risk and strategic thought. How will you succeed, much less survive, in this competitive environment?

In this session, Upstream Group President Doug Weaver, an experienced sales executive and a cutting-edge agency professional, will lead a frank discusiion on relationship building, maintenance and crisis management. The discussion will include:

• Strategies for maximizing client/agency/publisher teamwork
• A list of communication  moves to avoid
• Examples of agency and publisher jointly approaching the client
• Ways to make relationships higher level and long-term

Note: Our podcast theme was written by Derek K. Miller. Visit him online at penmachine.com.

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Speaker(s): Doug Weaver, president, Upstream Group

Format: 40:22, 14.9 MB, MP3