Weekly NetView and AdRelevance data from Nielsen//NetRatings.
|
Top 10 Online Entertainment Destinations |
| Brand or Channel |
Unique Audience
(000) |
Active Reach
(%) |
Time Per Person (hh:mm:ss) |
| Real Network |
16,966 |
13.06 |
0:28:45 |
| AOL Music |
11,793 |
9.08 |
0:10:52 |
| iTunes |
11,641 |
8.96 |
0:36:23 |
| Yahoo! Music |
9,585 |
7.38 |
0:22:11 |
| ESPN |
8,143 |
6.27 |
0:27:30 |
| YouTube |
7,837 |
6.03 |
0:24:21 |
| IMDb - Internet Movie Database |
7,765 |
5.98 |
0:08:12 |
| Gorilla Nation Media |
6,686 |
5.15 |
0:07:45 |
| Yahoo! Sports |
5,407 |
4.16 |
0:21:58 |
| Yahoo! Games |
5,243 |
4.04 |
0:30:41 | |
| Source: Nielsen//NetRatings |
|
Top 10 Online Computer & Consumer Electronics Destinations |
| Brand or Channel |
Unique Audience
(000) |
Active Reach
(%) |
Time Per Person (hh:mm:ss) |
| Microsoft |
54,615 |
42.03 |
0:15:08 |
| Apple |
17,021 |
13.1 |
0:28:26 |
| Dell |
6,816 |
5.25 |
0:11:44 |
| Adobe |
5,827 |
4.48 |
0:02:12 |
| Photobucket |
4,527 |
3.48 |
0:06:10 |
| Hewlett Packard |
4,452 |
3.43 |
0:08:59 |
| CNET |
4,424 |
3.4 |
0:06:06 |
| Six Apart |
3,964 |
3.05 |
0:13:12 |
| BestBuy.com |
3,630 |
2.79 |
0:06:33 |
| eBay Electronics |
3,611 |
2.78 |
0:07:15 | |
| Source: Nielsen//NetRatings |
|
Week Ending July 2, 2006
US, Home and Work
Note: NetView traffic figures incorporate AOL Proprietary Channels and Internet Applications Tracking with regular web traffic data. This data CANNOT be trended against data prior to week ending Nov. 10, 2002. |
| Top 10 Retail Goods & Services Advertisers |
| Company |
Impressions
(000) |
| Reunion.com L.L.C. |
1,902,857 |
| Netflix, Inc. |
1,256,240 |
| United Online, Inc. |
1,151,689 |
| Time Warner Inc. |
972,046 |
| eBay, Inc. |
393,913 |
| Target Corporation |
146,093 |
| True |
106,904 |
| Overstock.com |
95,301 |
| Circuit City Stores, Inc. |
93,546 |
| Unclassified Local Advertiser |
89,659 | |
| Source: Nielsen//NetRatings |
| Top 10 Financial Services Advertisers |
| Company |
Impressions
(000) |
| GUS Plc |
3,610,051 |
| HSBC Holdings plc |
794,564 |
| E*TRADE FINANCIAL Corp. |
748,592 |
| Low Rate Source |
641,277 |
| Providian Financial Corporation |
492,795 |
| Bank of America Corporation |
414,990 |
| Scottrade, Inc. |
365,244 |
| TD Ameritrade Holding Corporation |
274,919 |
| Berkshire Hathaway, Inc. |
249,756 |
| Citigroup Inc. |
239,000 | |
|
Source: Nielsen//NetRatings AdRelevance
Week Ending July 2, 2006
US, Home and Work
Note: All online advertising data excludes house ads which are advertisements run on an advertiser's own web property.
Note: Nielsen//NetRatings AdRelevance reporting data reflects advertising activity served on pages accessible via the World Wide Web and not within AOL's proprietary service. |
