Many of us have worked with the ad networks in one way or another. For direct response and brand campaigns alike, we have leaned on the ad networks for efficient pricing, high reach and a plethora of targeting options. But the one mistake many of us make is not investing the time and resources upfront to make these campaigns as successful as they can be.

Working with ad networks, it is crucial to make sure the proper tagging/coding is in place. So, while the advertiser can report on and track the ad networks’ performance in aggregate (via a third party server), the ad network is also able to do their best job for you by seeing which particular sites are performing the best-- based on the advertiser’s particular metrics.

Here's how it's done!

Next: Implement the pixel