From the ad:tech session, "Interactive Gaming: 50 Billion Things You Need to Know" with Jonathan Epstein and Mike Cassidy.

Fifty billion dollars are spent annually on U.S. TV advertising, yet the most desirable demographic group -- young males -- spends more time playing videogames than watching the boob tube, and other demographics are starting to follow. Ad dollars are now shifting to reach the gamers, and many providers are emerging to help connect brands to the audiences playing games. This session provides market intro (size, growth rate, demographics) and a survey of platforms (PC, console, handheld, mobile) and games available (FPS, RTS, MMORPG, Sports, et cetera). You will learn all the major methods to reach into gamer populations, from gamer websites and in-game ads, to gamer IM tools, advergames, live events, online events and mobile devices.

Note: Our podcast theme was written by Derek K. Miller. Visit him online at penmachine.com.

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Speaker(s): Jonathan Epstein, President and CEO, Double Fusion; Mike Cassidy, Co-founder and CEO, Xfire

Format: 1:02:48, 21.6 MB, MP3