Avenue A | Razorfish's senior account director speaks with iMedia about how emerging platforms have affected her company's strategy.
Terri Walter, senior account director at Avenue A | Razorfish, speaks with Mario Sgambelluri about the emerging role of media in creative; how her agency is helping Verizon break new ground with podcasts and gaming; and how her company balances targeting with reach.
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Host:
Mario Sgambelluri, managing editor, iMedia Connection
Interviewee:
Terri Walter, senior account director, Avenue A | Razorfish
Show Notes:
2:31 The emerging role of the media planner
4:27 Gaming: Avenue A | Razorfish's Xbox-Verizon promotion
6:42 Relevance
7:35 ESPN and ABC News podcasting sponsorship
10:15 Bipolar media strategy: targeted, but high reach
14:32 Consumer generated content
17:25 Media stacking
Format:
20:09, 7.35 MB, MP3