10 Signs It's Time to Fire Your Agency

Sometimes, the agency may have some great strategists, but just not have the right creative people and production talent to carry off their idea generation. What is being produced never seems to match what was envisioned.

You start off with great hopes and are consistently disappointed. Look at the agency's other clients: if it is producing work that has great production value, then it's just that their roster of talent is not deep enough: you are getting the B or often C or D teams.

Have them show you work from their other clients. Agencies always love to show work. You then mark down specific projects where the strategy, creative and impact was sound, and deliver a list back them with a request for the teams, specifically that did the production work on those projects. Try and restructure your arrangement to allow for the talent whose work you admire to be engaged on your business.

Thing to consider
It could also be that your agency's process for accepting clients work is different from another agency's process. Work with the agency to understand how their most successful clients write briefs, and how they go through the acceptance process.

Make sure that that process is in line with your company's culture. If it is not, then it will be very difficult for your agency to ever do their best work for your company. You need to find an agency that has produced great work and done so working with processes that are in line with your company's brief-writing and acceptance process.

If you can’t find an agency that can show you great work and give you a client reference from a client that works the way your company wants to work with the agency, then you need consider changing your processes if you want truly great work

Next: Ideas they cannot execute