From the ad:tech session, "Steal These Ideas: Job Sites Share Their Secrets," with Alexandre Douzet, co-founder and VP of marketing, TheLadders.com.

TheLadders.com is the world's largest job site for $100K+ professionals. Hear from Alex and his advertiser's perspective how to refine keyword impressions into clicks via creative testing and find the keyword sweet spot as well as using multi-variate testing and financial modeling for LTV (lifetime value) to increase ROI. Allegis Group is the world's largest privately held staffing and recruitment firm. Learn how John, Allegis' search marketing "evangelist," measures success of their SEM initiatives with "intangible data" proving that soft data can be as meaningful as its hard counterpart.

Introduction By:
Fredrick Marckini, Founder and CEO, iProspect

Note: Our podcast theme was written by Derek K. Miller. Visit him online at penmachine.com.

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Speaker(s): John Middlebrook, Web Product Manager, Aerotek, a division of Allegis Group; Alexandre Douzet, Co-Founder and VP of Marketing, TheLadders.com

Format: 42:21, 15.7 MB, MP3