The industry is on the cusp of moving to advanced implementation of behavioral targeting (BT). You've heard of Web 2.0? This is BT 2.0. Marketers have answered the operational questions about BT and are starting to recognize the greater possibilities that BT presents when you add a little creativity to the mix.

A recent JupiterResearch study showed that 88 percent of advertising agencies that have used any type of BT in the past 12 months are "very or somewhat satisfied," compared to only 56 percent of those who did not use behavioral targeting. This demonstrates the huge benefits that BT provides to marketers.

One of these benefits is the opportunity to upsell consumers who have shown an interest in making a purchase.

By employing a sequence of creative executions that guide and influence consumers through the decision cycle, BT can secure a more significant purchase for a wide variety of product categories.

Let’s take a look at two examples that illustrate this.

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