How to Upsell Your Customers - Conclusion

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TARGETING: IN FOCUS

Published: July 26, 2006

How to Upsell Your Customers

By Marla Schimke

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Conclusion

These examples show how the use of BT is maturing and that its potential is endless. With specific creative executions funneling consumers through the purchase process, BT enables marketers to zero in on qualified consumers at the right time to increase overall sales.

Remember: the right message plus the right time equals increased sales.

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