How consumers are using brands' blogs.
Brands' blogs
Nearly one-third (29.9 percent) of French blog readers have visited a brand's blog. They see blogs as a great opportunity to open dialogue with the brand and engage with the brand on a new level.
Source: crmmetrix, "BaroBlogs: the Barometer of Blogosphere" June 2006
Brand blogs offer brand managers an incredible opportunity to dialogue and exchange with their customers, and even if they want to express dissatisfaction, almost all (98 percent) consider this can have a strong positive influence on the brand image:
Source: crmmetrix, "BaroBlogs: the Barometer of Blogosphere" June 2006
Florès concludes, "The first results of BaroBlogs, the Barometer of the Blogosphere testify to the opportunity for brands, companies and other organizations to better listen to and understand their customers. For brands to be in the conversation speaking to them is not enough any more-- it is fundamental to first listen!"
Dawn Anfuso is senior editor, iMedia Connection. Read full bio.
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