Develop sensitivity for baseline SEO practices that involve keyword proximity, weighting, repetition, et cetera.

Depending on the website and competitive nature of the search term, every character can make a difference in rankings.

If you have three search phrases in a page title, start off with your most strategic one. If that doesn’t achieve rankings for you, move the term around.

The problem may not even be your page title composition: your page headers and text may not be pulling their share of the SEO load. Or, your incoming link reputation may be weak.

Next: Think ROI