Weekly NetView and AdRelevance data from Nielsen//NetRatings.
|
Top 10 Online Travel Destinations |
| Brand or Channel |
Unique Audience
(000) |
Active Reach
(%) |
Time Per Person (hh:mm:ss) |
| MapQuest |
16,004 |
12.29 |
0:07:34 |
| Expedia |
5,458 |
4.19 |
0:10:18 |
| Travelocity |
3,919 |
3.01 |
0:08:59 |
| Southwest Airlines |
3,775 |
2.9 |
0:10:53 |
| Orbitz |
3,617 |
2.78 |
0:08:16 |
| Yahoo! Travel |
2,655 |
2.04 |
0:02:32 |
| American Airlines |
2,341 |
1.8 |
0:22:28 |
| Google Earth |
2,256 |
1.73 |
0:17:44 |
| Delta |
1,953 |
1.5 |
0:20:36 |
| TripAdvisor |
1,937 |
1.49 |
0:06:41 | |
| Source: Nielsen//NetRatings |
|
Top 10 Online Education & Careers Destinations |
| Brand or Channel |
Unique Audience
(000) |
Active Reach
(%) |
Time Per Person (hh:mm:ss) |
| CareerBuilder |
6,151 |
4.72 |
0:10:47 |
| Monster.com Network |
5,450 |
4.19 |
0:08:28 |
| Yahoo! HotJobs |
1,639 |
1.26 |
0:05:41 |
| MSN Encarta |
1,441 |
1.11 |
0:02:58 |
| U.S. Dept. of Education (ED) |
1,159 |
0.89 |
0:09:51 |
| Merriam-Webster |
1,039 |
0.8 |
0:07:10 |
| Cornell University |
949 |
0.73 |
0:03:56 |
| AOL Research & Learn |
844 |
0.65 |
0:03:08 |
| USAJOBS |
802 |
0.62 |
0:13:03 |
| University of Texas |
705 |
0.54 |
0:05:52 | |
| Source: Nielsen//NetRatings |
|
Week Ending July 23, 2006
US, Home and Work
Note: NetView traffic figures incorporate AOL Proprietary Channels and Internet Applications Tracking with regular web traffic data. This data CANNOT be trended against data prior to week ending Nov. 10, 2002. |
| Top 10 Telecommunications Advertisers |
| Company |
Impressions
(000) |
| Verizon Communications, Inc. |
1,707,834 |
| Vonage Holdings Corp |
941,604 |
| Cablevision Systems Corporation |
524,805 |
| Skype Technologies S.A. |
314,808 |
| SBC Communications, Inc. |
202,886 |
| j2 Global Communications, Inc. |
192,547 |
| AT&T Corp. |
176,614 |
| Deutsche Telekom AG |
138,223 |
| Sprint Corporation |
126,614 |
| Qwest Communications International, Inc. |
114,955 | |
| Source: Nielsen//NetRatings |
| Top 10 Health Advertisers |
| Company |
Impressions
(000) |
| Weight Watchers International, Inc. |
152,276 |
| NutriSystem, Inc. |
93,542 |
| eDiets.com, Inc. |
65,778 |
| Laser Eye Center of Silicon Valley |
59,730 |
| Novartis AG |
46,011 |
| Pfizer, Inc. |
42,211 |
| Kaiser Permanente |
39,838 |
| Johnson & Johnson |
30,056 |
| Waterfront Media, Inc. |
28,504 |
| AstraZeneca Pharmaceuticals LP |
19,502 | |
|
Source: Nielsen//NetRatings AdRelevance
Week Ending July 23, 2006
US, Home and Work
Note: All online advertising data excludes house ads which are advertisements run on an advertiser's own web property.
Note: Nielsen//NetRatings AdRelevance reporting data reflects advertising activity served on pages accessible via the World Wide Web and not within AOL's proprietary service. |
