Also find out what education and careers sites ranked in the top 10, and who the top telecommunications and health advertisers were, week ending July 23.
Weekly NetView and AdRelevance data from Nielsen//NetRatings.
|
Top 10 Online Travel Destinations |
| Brand or Channel |
Unique Audience
(000) |
Active Reach
(%) |
Time Per Person (hh:mm:ss) |
| MapQuest |
16,004 |
12.29 |
0:07:34 |
| Expedia |
5,458 |
4.19 |
0:10:18 |
| Travelocity |
3,919 |
3.01 |
0:08:59 |
| Southwest Airlines |
3,775 |
2.9 |
0:10:53 |
| Orbitz |
3,617 |
2.78 |
0:08:16 |
| Yahoo! Travel |
2,655 |
2.04 |
0:02:32 |
| American Airlines |
2,341 |
1.8 |
0:22:28 |
| Google Earth |
2,256 |
1.73 |
0:17:44 |
| Delta |
1,953 |
1.5 |
0:20:36 |
| TripAdvisor |
1,937 |
1.49 |
0:06:41 | |
| Source: Nielsen//NetRatings |
|
Top 10 Online Education & Careers Destinations |
| Brand or Channel |
Unique Audience
(000) |
Active Reach
(%) |
Time Per Person (hh:mm:ss) |
| CareerBuilder |
6,151 |
4.72 |
0:10:47 |
| Monster.com Network |
5,450 |
4.19 |
0:08:28 |
| Yahoo! HotJobs |
1,639 |
1.26 |
0:05:41 |
| MSN Encarta |
1,441 |
1.11 |
0:02:58 |
| U.S. Dept. of Education (ED) |
1,159 |
0.89 |
0:09:51 |
| Merriam-Webster |
1,039 |
0.8 |
0:07:10 |
| Cornell University |
949 |
0.73 |
0:03:56 |
| AOL Research & Learn |
844 |
0.65 |
0:03:08 |
| USAJOBS |
802 |
0.62 |
0:13:03 |
| University of Texas |
705 |
0.54 |
0:05:52 | |
| Source: Nielsen//NetRatings |
|
Week Ending July 23, 2006
US, Home and Work
Note: NetView traffic figures incorporate AOL Proprietary Channels and Internet Applications Tracking with regular web traffic data. This data CANNOT be trended against data prior to week ending Nov. 10, 2002. |
| Top 10 Telecommunications Advertisers |
| Company |
Impressions
(000) |
| Verizon Communications, Inc. |
1,707,834 |
| Vonage Holdings Corp |
941,604 |
| Cablevision Systems Corporation |
524,805 |
| Skype Technologies S.A. |
314,808 |
| SBC Communications, Inc. |
202,886 |
| j2 Global Communications, Inc. |
192,547 |
| AT&T Corp. |
176,614 |
| Deutsche Telekom AG |
138,223 |
| Sprint Corporation |
126,614 |
| Qwest Communications International, Inc. |
114,955 | |
| Source: Nielsen//NetRatings |
| Top 10 Health Advertisers |
| Company |
Impressions
(000) |
| Weight Watchers International, Inc. |
152,276 |
| NutriSystem, Inc. |
93,542 |
| eDiets.com, Inc. |
65,778 |
| Laser Eye Center of Silicon Valley |
59,730 |
| Novartis AG |
46,011 |
| Pfizer, Inc. |
42,211 |
| Kaiser Permanente |
39,838 |
| Johnson & Johnson |
30,056 |
| Waterfront Media, Inc. |
28,504 |
| AstraZeneca Pharmaceuticals LP |
19,502 | |
|
Source: Nielsen//NetRatings AdRelevance
Week Ending July 23, 2006
US, Home and Work
Note: All online advertising data excludes house ads which are advertisements run on an advertiser's own web property.
Note: Nielsen//NetRatings AdRelevance reporting data reflects advertising activity served on pages accessible via the World Wide Web and not within AOL's proprietary service. |
