So this may be the most obvious route: finding the sites that deliver the highest composition of your audience. However, finding creative ways to talk to your consumer is just as important. Sites such as MTV.com are able to provide a very strong concentration of this younger, college-aged demo and also provide compelling ad units and integration to get your message across in an impactful, hard-to-miss way.
One of the great ways you can accomplish this is with full-page takeovers. The ad literally takes up the whole screen (not a new window), plays for a few seconds and then resolves to the MTV site with a smaller ad that users can click on.
Takeover ads on MTV
; void('');)
; void('');)
MTV offers branded content opportunities
Another outstanding way to reach these young users is to integrate into the content they are viewing. Marketers can have their video run prior to the broadband video content on MTV, and can also have interaction through the companion ad units below, providing users with a way to click through to the marketer’s site or sign up for a newsletter, et cetera. For the user, such integration is unavoidable but not overly intrusive.
Just make sure you have content worthy of its environment. MTV is all about entertainment, and if you want to look like your brand or product fits in and belongs there, then it is best to provide content that this audience will find entertaining-- not just another commercial or ad.
; void('');)