While working with the many vendors that you will find to reach the college-aged market, be sure to include mobile where possible.
Mobile does come at a cost, particularly due to the technology aspect. But it is a good way to extend your presence to this young audience who are active mobile users.
Click to view larger image
Click to view larger image
While there are many ways to execute a mobile campaign, one way is to leverage partners that you know already reach this college-aged audience.
Some options might include:
- SMS (text message) campaign
- Banners on the mobile web
- Sponsored content on the partner’s WAP site
- Sponsored wallpaper, ringtones, et cetera
Next: Conclusion
