Reaching the college-aged market is definitely a challenge, given their schedules and active lifestyles. However, by following some of the tips included here, as well as doing your homework with the various syndicated research tools out there -- Nielsen//NetRatings, comScore, Jupiter, eMarketer, et cetera -- you will be sure to find good ways to accomplish your task.
This audience’s media habits are always changing, which also means that new opportunities are emerging everyday.
Remember: what works for one advertiser/campaign may not work for another.
No matter what you do, make sure your message is relevant to this very fickle and elusive audience. First impressions mean so much.
Additional resources
Experiential Marketing to 18-34-year-olds
Study: College Students' Internet Use
College Students Embrace the Web