BT does its job by tracking what people do online: the pages they visit, where they click and how often. It filters the anonymous results into marketing-relevant categories of those with like behavior and like tastes. My company, for example, has, among others, Techies, Gamers, Women, and Entrepreneurs, as well as the ability to create custom segments based on virtually any activity a user does online.
You then pick the categories most likely to include people interested in your offer, and the publisher serves your ad to them whenever and wherever they show up.
That's the in-a-nutshell theory, but how do you get it done for Eversink?
