Getting Eversink's ad to potential putter buyers is now up to Gazillion, with its many member sites and surfers.

First its software must spot the Golf Nuts that you need. That's easy (it's not always quite so simple): they read golf-related content. It then narrows them down based on your frequency criteria (i.e., four times in the last two weeks) to a final set of targets.

An (out of context) ad is served...
When a Golf Nut next appears on Gazillion's network, the trigger is pulled and an Eversink ad zaps off. It could go anywhere on the Gazillion network, of course, but this one goes to The Tinseltown Telegraph, a page dedicated to entertainment news, in front of which its target sits slack-jawed, reading tales of starlet infidelity.

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...and serves its purpose
But golf is this target's first love. Salacious gossip simply fills the gaps between visits to the pro shop at the country club. Eversink's killer creative immediately attracts his eye, wakes him up and draws him in. All thoughts of starlets are eradicated: he salivates, clicks, enters credit card number and presses "buy."

Result: your client's sold a putter on The Tinseltown Telegraph!
And that, at its most basic, is BT in action.

Next: Integrate with other tools