Brand Name: GACTV.com
Agency/Site Creator: Scripps Networks
URL: www.gactv.com
What is unusual and effective about this website?
Great American Country's mission to serve both contemporary and classic country music fans means the site needs to represent entirely different tastes and demands, all in one visit. GACTV.com cleverly blends design and content to satisfy both camps: It feels contemporary and classic, yet at the same time, users can easily navigate to news, photos and TV tune-in times for their favorite artists.
How does the website fit into and complement the overall brand strategy for the company?
As with all of the Scripps Networks brands, we like to position ourselves as the foremost authority on the topics we choose. GACTV.com presents itself as a comfortable and credible base for all country music fans.
How would you improve this website?
We'd love to incorporate a lot more music video. Naturally, we need to consider the rights involved with doing so.
Brand Name: Netflix
Agency/Site Creator: Not Available
URL: www.netflix.com
What is unusual and effective about this website?
Netflix's website provides brilliant personalization and community functions, such as allowing customers to tap into friends' movie lists, compare ratings, rent or buy with one-click access, and regularly monitor their preferences. Best of all, the site constantly rolls out refined functions, clearly based on users' feedback. The technology behind this site blows us away.
How does the website fit into and complement the overall brand strategy for the company?
It presents itself as the foremost content-and-commerce site for movie viewers, focused entirely on an online customer's behavior.
How would you improve this website?
Design-wise, it's very utilitarian with its modular blocks, standard fonts, thumbnail photographs, and other common usability approaches. Movie buffs might expect a snazzier experience such as those provided by movie promotional websites; however, for the functionality provided, we actually prefer the no-nonsense interface.