From the ad:tech Chicago session, "Managing Ultra-Complex Search Campaigns" with iMedia Search Editor Kevin Ryan.

Adding SEM to an existing digital marketing campaign does not have to be complex, but if you want it to yield the greatest results, it may become that way. Managing and optimizing bids for tens of thousands of keywords across multiple PPC search engines can be daunting, even to a digital agency that likely buys more search than most SEM firms.

This session will show you how a combination of strategy and technology can help digital agencies and large direct advertisers better manage existing, large, complex SEM campaigns or grow smaller campaigns to another level of efficiency more easily. Attendees will take away a plan for organizational growth and resource requirement plans in addition to the roadmap for management. 

Note: Our podcast theme was written by Derek K. Miller. Visit him online at penmachine.com.

Special Note: This presentation included a PowerPoint slideshow that is available at the ad:tech Chicago presentation archive. Download it here.

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Speaker(s): Bill Hunt, Global Strategies International; Patricia Hursh, Smart Search Marketing; Peter Morse, ECNext.Inc.; Peter DeLegge, Motorola

Format: 1:03:57, 22.1 MB, MP3