Broadband video is alive and well!

That's good news for publisher CPMs-- but it's also good news for brand marketers and their agencies.

Now is the time to provide deeper, more interactive brand-centric narratives to your target consumers-- deeper narratives than print has traditionally been capable of providing.

The creative task is how to move beyond traditional 30-second spots and cutdown pre-rolls into other kinds of video units that differentiate your message or application from everyone else trying to get noticed on the page.

What follows are five tips about how to get the most out of your broadband video campaign.