This one should be obvious.

However, few advertisers and their agencies are taking advantage of clickable video applications that allow the user to click-over video while it streams and serve up adjacent offers, information and promotional messages alongside the video window.

In this manner, you can actually drive your brand message home while you engage the consumer in a two-way experience that offers them something for the time they've spent watching.

Want an example? Check out the demos at www.avantinteractive.com.