Too many marketers spend extraordinarily too much money on their big, beautiful brand sites-- and then they have little budget left to get people to go there.
The key is to fish where the fish are and place your messaging across a variety of sites that put you in front of the influencers you're trying to reach.
With the right combination of video-based messages and innovative banner techniques (see Heavy.com) you can have far greater impact than waiting for consumers to arrive at your doorstep.
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