Your video can do more than just precede a site's content: it can be the content itself.
More and more brands are waking up to the reality of "all things video."
These brands are producing a library of longer form video that gently weaves brand messages within the context of lifestyle content to communicate their message in a less overt way.
We employed this strategy recently on behalf of SPLENDA Brand Sweetener within Food Network's streaming video environment.
There, long form brand-centric video functioned as a virtual channel of content on the site.
