Once you've got more than just cutdown :30 spots to work with, it's time to consider how best to turn it loose.

Sure, your media plan will place you on sites that reach a mass audience-- but then comes the long tail and opportunities to syndicate your video in a branded player environment in page and offer it to hundreds of text-based sites that are clamoring for video.

Let your campaign travel downstream.

Brightcove has an easy to use, elegant dashboard application that lets you "house" your video content in an environment that can allow you to slivercast your message to the long tail, where key influencers on the mass audience reside

Remember, these days it's no longer about reaching the mass, but finding clever ways to influence the influencer.