From the ad:tech Chicago session, "Disruptive Technology for Fun and Profit, Sponsored by Avenue A | Razorfish."
Synopsis: we've all heard about how emerging technology and media, like blogs and DVRs, are disrupting the conversation between the customer and the enterprise. But emerging media also represent marketing opportunities for the enterprise. The real challenge is understanding which emerging technologies and media will provide economic payback for our clients over the next 18 months. This talk draws upon ideas of thought leaders and practitioners to assess the opportunities. The conversation spans web media and website design and is a facilitated Q&A with the audience. This panel will be moderated by David Friedman, president, Avenue A | Razorfish Central region.Avenue A | Razorfish is the largest interactive marketing and technology services firm in the U.S., and an operating unit of Seattle-based aQuantive, Inc. (NASDAQ: AQNT). Avenue A | Razorfish solutions are entrenched in deep technology, rigorous analytics and a rich understanding of customer needs, including award-winning web media & creative, search marketing services, email marketing/eCRM and world-class creative, design and implementation of customer websites and intranets/extranets. Avenue A | Razorfish operates three regions in the U.S. -- east, west and central -- with offices located in major markets. In addition, the firm’s first international presence was established through the acquisition of U.K.-based full-service interactive agency DNA. Clients include AstraZeneca, Best Buy, Ford Motor Company, Kraft, Microsoft and Nike. aQuantive, Inc. and all of its operating units are committed to internet privacy.
Note: Our podcast theme was written by Derek K. Miller. Visit him online at penmachine.com.
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Speaker(s): David Friedman, president, Avenue A | Razorfish Central region
Format: 59:32, 21.0 MB, MP3
