From the ad:tech Chicago session, "Client Agency Tango" with Ellis Booker, editor, BtoB Magazine.

This session showcases agency and client collaboration that is focused on the integration of digital marketing into traditional. Attendees will hear case studies that will review aspects of marketing integration including site design, online promotions, customer acquisition, and retention via multiple disciplines in digital marketing.

Panelists:

Max Simon, Director of Consumer Products, Lead Instructor in Ayurveda & Meditation, The Chopra Center for Well-Being
Deborah Fell, Senior VP, Marketing Strategy and Integration, Marriott International, Inc.
Jurriaan Kamp, Co-founder and Chief Editor, Ode Magazine
Perry Goldschein, , Founder and Managing Director, SRB Marketing, Inc.
David Herscott, President, MEA Digital
Gay Gaddis, Founder, President and CEO, T3 (The Think Tank)

Note: Our podcast theme was written by Derek K. Miller. Visit him online at penmachine.com.

Special Note: This presentation included a PowerPoint slideshow that is available at the ad:tech Chicago presentation archive. [LINK: ] Download it here.

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Speaker(s): Max Simon, Deborah Fell, Jurrian Kamp, Perry Goldschein, David Herscott, Gay Gaddis

Format: 56:04, 20.1 MB, MP3