Consumers are spending a great deal of their internet time researching products or locating the cheapest, closest, best service offline store to buy that product. If the internet is part of your consumer purchase decision process, why not give them a reason to get to your website with a call to action?

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MTV's television spot does a nice job with a simple call to action for viewers to log on to think.mtv.com.

More aggressively, Pontiac, in a voiceover, recently encouraged its consumers to Google Pontiac to find out more about their cars online via the search tool. The resulting Google search results gives the consumer a choice of paid placement for the corporate website and local search results.

Audi has another take on the local angle by encouraging viewers to go to their socalaudidealers.com website for regional information on promotions and where to find their nearest dealer